Personas

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Motivation

A persona is a hypothetical user archetype, developed for interface design projects and used for guiding decisions about visual design, functionality, navigation, and content.

One of the widely used method across the industry for designing persona is Cooper's Interaction Design method which was the first one to introduce the use of persona as a practical interaction design tool (Cooper, 2003). The general purpose of this method is to understand the different needs and behaviours of the users in order to translate them into clear specifications for the developers.

For further information on the definition of persona within ONTORULE see the ONTORULE deliverable D2.5.

Description

Luis

Luis the IT specialist

Luis is in charge of developing and implementing the data model and of the technical development of the Business Rules Tools. He configures and implements them on the basis of input from the business. He also develops End User Business Applications. He is in charge of the technical maintenance and manages the technical issues.
As an IT stakeholder, Luis has to face a double constraint: piloting the application development and functioning applications, while managing consistency.
Marc

Marc the Business Analyst

Marc is a consultant. He acts as the bridge between business and IT departments in order to design the Business Rules Tools. Marc doesn’t necessarily have a strong and in-depth knowledge of the business domain he is working on. His mission is to formalize the business knowledge, so that it can be transformed into IT requirements.
Gary

Gary the Senior Business Expert

Gary has been working in the company for a while and knows the business domain very well. He has a precise vision of the organization, and where it should go.
Gary does not directly use Business Rules Tools. He provides information for designing rules and vocabulary used in the applications.
Alice

Alice the Domain Expert

Alice is expert in a specific Business domain. She is in charge of underwriting the rules specific to her domain. Sometimes she receives information from Gary, the Senior Business Expert, that she must transform into rules.
She understands the formalization of rules quite well. She uses the Business Rules Tools and is supported by Luis, the IT Specialist, to update, create and test rules. When the application does not allow her to do what she needs, she gets in touch with Luis.

Joana

Joana the Operational User

Joana is the user of an end user application. The application she uses includes rules that allow her to realize business operational tasks she is in charge of. She uses it on a day-to-day basis. She sees the result of rules execution but can't see their structure and is not even aware of the existence of the rules. When the application doesn't match with what she needs to do, she gets in touch with Luis.





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